Wild Country are famous for inventing the Friend, but that’s not all they do. Check out their cams, nuts, quickdraws, pulleys, ascenders and more on the EpicTV Shop!
Wild Country’s aim is never to imitate or copy, but come up with their own solutions - and it was this logic which led to the invention of the much-loved and globally-used Friend. They went through seven years of development before finally producing the first ones in 1978, and are still making some of the highest-quality climbing equipment on the market today, all whilst still sticking to their roots in the Peak District, England. Wild Country’s philosophy is to use the experience of their employees to design innovative products which are both top quality and relevant to climbers’ needs.